cheetos
Cheetos is a popular brand of cheese-flavored cornmeal snacks produced by Frito-Lay, a subsidiary of PepsiCo. Since its introduction in 1948, it has grown to become a globally recognized snack with a diverse range of flavors and varieties.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 1 of 3 San Francisco grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~6% average share on the shelves it competes on. how dominant it is where it shows up.
$5.18 average price. where it sits on price — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Cheetos (full bar = 100% of the shelf), grouped by department.
The lineup
every Cheetos product in stock, cheapest first.
