we measure every Bay Area grocery aisle · which brands own the shelf, how they're positioned, and where the whitespace is. measured, not paid. (price is just one lens.)
a canonical taxonomy · grouped the way a shopper thinks, not by how each retailer files it. agua fresca sits with sparkling water, wellness tonics form their own aisle, and the same product lands in one place across every store. Beverages and frozen so far, extending shelf by shelf. see the full taxonomy →
the categories CPG is moving on right now: functional & RTD drinks, protein and better-for-you snacks, plant-based. open one to see who owns the shelf, how it's positioned & where the whitespace is.
ranked by Brand Power: distribution, depth, category reach, and how dominant they are where they show up.
cal-organicBrand Power 812 categories
bob's red millBrand Power 8025 categories
annie'sBrand Power 7421 categories
earthbound farmBrand Power 746 categories
purely elizabethBrand Power 745 categories
applegateBrand Power 7318 categories
braggBrand Power 739 categories
simple millsBrand Power 7213 categories
pillsburyBrand Power 7210 categories
guittardBrand Power 725 categories
amy's kitchenBrand Power 7114 categories
clover sonomaBrand Power 7112 categories
