we measure every Bay Area grocery aisle · which brands own the shelf, how they're positioned, and where the whitespace is. measured, not paid. (price is just one lens.)
a canonical taxonomy · grouped the way a shopper thinks, not by how each retailer files it. agua fresca sits with sparkling water, wellness tonics form their own aisle, and the same product lands in one place across every store. Beverages and frozen so far, extending shelf by shelf. see the full taxonomy →
the categories CPG is moving on right now: functional & RTD drinks, protein and better-for-you snacks, plant-based. open one to see who owns the shelf, how it's positioned & where the whitespace is.
ranked by Brand Power: distribution, depth, category reach, and how dominant they are where they show up.