the non-alcoholic (adult) aisle
Bay Area's non-alcoholic (adult) aisle is a fragmented shelf spread across many brands: 733 products from 162 brands across 19 grocers. best day brewing owns the most shelf · 13% of SKUs, ahead of athletic brewing co.. The shelf leans vegan · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 59/100).
Zoom in
this aisle breaks into 4 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the non-alcoholic (adult) shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the non-alcoholic (adult) products in the most Bay Area grocers · widest distribution first.
