every retailer files the shelf differently · one calls it “functional beverages,” the next buries the same cans in “soft drinks.” we normalize all of it into one tree so a product lands in exactly one place across every store we measure. click a row to open its branches.
1,313 live categories by department · ✦ marks departments already on the canonical tree (shopper logic, not retailer filing) · counts are products measured on Bay Area shelves.
more departments roll onto the canonical tree over time.
departments are the top level of our category tree; the canonical tree replaces retailer filing with shopper logic, one department at a time. how we measure →