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San Francisco · 2 grocers · Niche

the other pickled goods aisle

San Francisco's other pickled goods aisle is a niche shelf with only a handful of brands: 7 products from 2 brands across 2 grocers. les moulins mahjoub owns the most shelf — 43% of SKUs. The shelf leans plant-based — 29% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 36/100).

7
products
2
brands
$11.00
avg price
$6.84–$13.39
typical range

Who owns the shelf

brands by share of the other pickled goods shelf.

lles moulins mahjoub
43% of shelf3 SKUs
wwild west ferments
14% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
29%
Vegetarian
29%
Low calorie
14%
Low sugar
14%
Dairy-Free
14%
Seed-Oil-Free
14%
Vegan
14%
Organic
14%

Market structure

11
low
Brand competition
how many brands compete
59
med
Variety of offers
how differentiated the shelf is
20
low
Top-brand grip
how much a few brands dominate
36
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →