aisle

Every category in Bay Area

every grocery category in the city · open one to see who owns the shelf, how it's positioned & where the whitespace is. filter and sort below.

🍬Candy

Fragmented🌡️ 58
7,282 products · 761 brands
leader chocolove · avg $7.71
FormatChocolateGummyHard Candy

🍵Tea

Fragmented🌡️ 59
5,032 products · 282 brands
leader the republic of tea · avg $7.90
better-for-you 56%indulgent 44%

🥫Condiments

Fragmented❄️ 30
4,675 products · 629 brands
leader primal kitchen · avg $8.72
Base IngredientVegetable-BasedFruit-BasedOil-Based

🧀Cheese

Fragmented❄️ 28
4,367 products · 358 brands
leader tillamook · avg $9.12
better-for-you 66%indulgent 34%

🧃Juice

Fragmented🌡️ 44
4,312 products · 294 brands
leader r.w. knudsen family · avg $7.46
FormatWellness ShotJuice BottleJuice Box

🥔Chips

Fragmented🔥 74
4,088 products · 269 brands
leader kettle brand · avg $5.77
FormatPotato ChipsTortilla ChipsPita Chips

🍨Ice Cream

Fragmented🌡️ 54
3,840 products · 192 brands
leader häagen-dazs · avg $8.98
better-for-you 22%indulgent 78%

🥛Yogurt

Fragmented🔥 85
3,731 products · 98 brands
leader chobani · avg $5.11
FormatTraditionalDrinkableDairy-Free

☕Coffee

Fragmented🔥 70
3,597 products · 314 brands
leader peet's coffee · avg $16.42
better-for-you 41%indulgent 59%

🍞Bread

Fragmented🌡️ 63
3,474 products · 271 brands
leader dave's killer bread · avg $8.30
FormatLoafRollsBagels

🍪Cookies

Fragmented🌡️ 57
3,423 products · 372 brands
leader pepperidge farm · avg $7.64
FormatTraditional CookiesSandwich CookiesBiscotti

🥫Sauces

Fragmented🌡️ 36
3,413 products · 411 brands
leader rao's · avg $8.75
FormatPasta SauceStir-Fry SauceMarinade

🌶️Spices

Fragmented🔥 73
3,196 products · 226 brands
leader morton & bassett spices · avg $8.93
better-for-you 76%indulgent 24%

🍱Prepared Meals

Fragmented❄️ 27
2,868 products · 302 brands
leader amy's kitchen · avg $10.69
Meal TypeEntreePizzaSides

🍝Pasta

Fragmented🔥 84
2,801 products · 176 brands
leader de cecco · avg $6.70
FormatDriedFreshGluten-Free

🥤Soda

Fragmented🌡️ 57
2,798 products · 160 brands
leader olipop · avg $6.32
TypeColaGingerFruit

🍘Crackers

Fragmented🔥 71
2,564 products · 189 brands
leader simple mills · avg $6.99
FormatTraditional CrackersFlatbreadsSnack Cookies

🍫Snacks

Fragmented🌡️ 35
2,242 products · 377 brands
leader once upon a farm · avg $7.25
FormatBarsCrispsSnack Packs

💧Sparkling Water

Fragmented🔥 67
2,139 products · 115 brands
leader lacroix · avg $6.25
Flavor TypeCitrusBerryTropical

🫒Oils

Fragmented❄️ 25
1,903 products · 286 brands
leader spectrum · avg $20.86
Base IngredientOlive OilAvocado OilCoconut Oil

🥫Spreads

Fragmented🌡️ 66
1,896 products · 218 brands
leader bonne maman · avg $9.27
FormatFruit SpreadNut ButterChocolate Spread

🍫Protein Snacks

Fragmented🔥 89
1,669 products · 113 brands
leader gomacro · avg $6.16
better-for-you 45%indulgent 55%

🥣Cereal

Fragmented🔥 74
1,629 products · 84 brands
leader nature's path · avg $8.76
better-for-you 61%indulgent 39%

🥜Nuts

Fragmented🌡️ 39
1,550 products · 196 brands
leader sunridge farms · avg $10.33
better-for-you 39%indulgent 61%

🐟Canned Seafood

Fragmented🔥 88
1,357 products · 120 brands
leader wild planet · avg $8.45
FormatWholeSmokedMarinated

🥣Canned Soup

Fragmented🔥 93
1,338 products · 40 brands
leader amy's kitchen · avg $6.32
better-for-you 62%indulgent 38%

🌾Baking Ingredients

Fragmented🌡️ 47
1,199 products · 126 brands
leader guittard · avg $9.24
better-for-you 51%indulgent 49%

🐾Cat Food

Fragmented
1,117 products · 73 brands
leader fancy feast · avg $7.06
Food FormWet FoodDry KibbleOther Forms

🥣Granola

Fragmented🌡️ 43
1,113 products · 95 brands
leader purely elizabeth · avg $10.44
better-for-you 34%indulgent 66%

🥛Milk & Cream

Fragmented🔥 94
1,102 products · 62 brands
leader clover sonoma · avg $7.07

🧁Cakes

Fragmented❄️ 10
1,077 products · 133 brands
leader lundberg family farms · avg $12.33
better-for-you 13%indulgent 87%

🫘Canned Beans

Fragmented🔥 90
1,060 products · 62 brands
leader eden foods · avg $4.01

🧴Body Care

Fragmented
1,039 products · 169 brands
leader dr. bronner's · avg $12.69
better-for-you 17%indulgent 83%

🥜Nut Butters

Fragmented🌡️ 60
1,028 products · 105 brands
leader justin's · avg $11.51
better-for-you 56%indulgent 44%

🥗Salad Dressings

Fragmented🌡️ 52
1,024 products · 92 brands
leader briannas · avg $7.41
better-for-you 38%indulgent 62%

🧂Sweeteners

Fragmented🌡️ 40
1,006 products · 180 brands
leader wholesome · avg $14.99
better-for-you 29%indulgent 71%

🍫Snack Bars

Fragmented🔥 72
989 products · 117 brands
leader kind · avg $5.80
FormatChewyCrunchyHigh Protein

🍱Prepared Foods

Fragmented🌡️ 39
972 products · 117 brands
leader annie's · avg $5.25
better-for-you 59%indulgent 41%

🍝Noodles

Fragmented🔥 88
921 products · 100 brands
leader lotus foods · avg $5.95
better-for-you 30%indulgent 70%

🌾Baking Supplies

Fragmented
917 products · 118 brands
leader betty crocker · avg $7.09
better-for-you 37%indulgent 63%

🥩Deli Meats

Fragmented❄️ 31
914 products · 90 brands
leader applegate · avg $9.81
TypeTurkeyHamBeef

🥤Fermented Drinks

Fragmented🔥 96
886 products · 41 brands
leader health-ade · avg $5.68
Flavor ProfileFruitySpicyHerbal

🍎Dried Fruits

Fragmented❄️ 20
865 products · 124 brands
leader made in nature · avg $9.15
better-for-you 70%indulgent 30%

🥓Sausage

Fragmented❄️ 26
860 products · 103 brands
leader aidells · avg $10.06
better-for-you 24%indulgent 76%

🥫Canned Tomatoes

Fragmented❄️ 24
834 products · 54 brands
leader muir glen · avg $4.88

🍼Baby Food

Fragmented🔥 91
822 products · 29 brands
leader serenity kids · avg $3.25
better-for-you 67%indulgent 33%

🍰Desserts

Fragmented❄️ 5
809 products · 166 brands
leader petit pot · avg $8.73
better-for-you 13%indulgent 87%

🐾Dog Food

Fragmented
792 products · 70 brands
leader i and love and you · avg $15.19
better-for-you 21%indulgent 79%

🐟Seafood

Fragmented❄️ 22
782 products · 160 brands
own-brand led · cpg leader echo falls · avg $17.64
better-for-you 35%indulgent 65%

🌮Salsa

Fragmented🌡️ 45
779 products · 102 brands
leader herdez · avg $7.44
better-for-you 54%indulgent 46%

🥤Protein Drinks

Fragmented🔥 90
763 products · 73 brands
leader koia · avg $10.64
Product TypeMeal ReplacementSparkling ProteinProtein Smoothie

🫒Olives

Fragmented🌡️ 44
758 products · 97 brands
leader divina · avg $7.92
better-for-you 74%indulgent 26%

💧Water

Fragmented❄️ 32
741 products · 73 brands
leader crystal geyser · avg $5.72
SourceSpring WaterArtesian WaterPurified Water

🥫Canned Vegetables

Fragmented❄️ 13
735 products · 104 brands
leader del monte · avg $5.37
better-for-you 73%indulgent 27%

🥤Non-Alcoholic Beverages

Fragmented🌡️ 60
733 products · 162 brands
leader best day brewing · avg $16.61
better-for-you 21%indulgent 79%

🍱Frozen Meals

Fragmented🌡️ 46
728 products · 112 brands
leader amy's kitchen · avg $8.53
better-for-you 31%indulgent 69%

🥩Meat Snacks

Fragmented🔥 82
713 products · 99 brands
leader archer · avg $9.43
better-for-you 56%indulgent 44%

🍚Rice

Fragmented🔥 76
707 products · 119 brands
leader lundberg family farms · avg $10.55
better-for-you 75%indulgent 25%

🫓Tortillas

Fragmented🔥 98
700 products · 39 brands
leader mission · avg $6.16
better-for-you 62%indulgent 38%

🍿Popcorn

Fragmented🔥 81
687 products · 80 brands
leader lesserevil · avg $5.98
Form/PreparationReady-to-EatMicrowaveKernels

⚡Energy Drinks

Fragmented🔥 87
684 products · 83 brands
leader celsius · avg $5.71
better-for-you 52%indulgent 48%

🍚Grains

Fragmented🌡️ 56
684 products · 96 brands
leader bob's red mill · avg $7.52

🐾Pet Food

Fragmented
668 products · 147 brands
leader milk-bone · avg $11.48
Product TypeBiscuitsJerkyGrub Treats

🥫Dips & Spreads

Fragmented❄️ 15
651 products · 79 brands
leader ithaca hummus · avg $7.43
better-for-you 43%indulgent 57%

🥛Milk Alternatives

Fragmented🔥 96
622 products · 34 brands
leader califia farms · avg $7.11
better-for-you 66%indulgent 34%

🌾Flour

Leader-led🔥 94
603 products · 46 brands
leader bob's red mill · avg $10.08

🥣Oats

Fragmented🔥 83
591 products · 34 brands
leader bob's red mill · avg $7.30

🥣Broth & Stock

Fragmented🌡️ 55
589 products · 42 brands
leader pacific foods · avg $8.27
better-for-you 72%indulgent 28%

🥓Cured Meats

Fragmented🔥 79
573 products · 84 brands
leader columbus · avg $11.65

🍷Wine

Fragmented❄️ 6
542 products · 357 brands
leader Josh Cellars · avg $18.77
Wine TypeRed WineWhite WineRosé Wine

🥒Pickles

Fragmented🌡️ 37
521 products · 74 brands
leader bubbies · avg $8.39
better-for-you 79%indulgent 21%

🌶️Seasoning Mixes

Fragmented❄️ 33
498 products · 106 brands
leader morton & bassett spices · avg $7.47
better-for-you 60%indulgent 40%

🥚Eggs

Fragmented❄️ 30
489 products · 55 brands
leader judy's family farm · avg $8.14
better-for-you 28%indulgent 72%

🥣Broths & Stocks

Fragmented🔥 93
488 products · 36 brands
leader better than bouillon · avg $6.30
better-for-you 42%indulgent 58%

🥤Health Drinks

Fragmented🌡️ 62
481 products · 55 brands
leader wildwonder · avg $6.62
FunctionPrebiotic/ProbioticHigh FiberProtein

⚡Sports Drinks

Fragmented🔥 99
481 products · 40 brands
leader gatorade · avg $5.35
better-for-you 42%indulgent 58%

🥛Creamers

Fragmented🔥 78
480 products · 31 brands
leader coffee mate · avg $7.28
better-for-you 51%indulgent 49%

🧴Vinegar

Fragmented🌡️ 34
468 products · 81 brands
leader marukan · avg $8.99
better-for-you 68%indulgent 32%

🧴Hair Care

Fragmented
466 products · 82 brands
leader giovanni · avg $15.79

🥨Pretzels

Fragmented🌡️ 48
459 products · 42 brands
leader snyder's of hanover · avg $6.06
better-for-you 31%indulgent 69%

🥜Seeds

Fragmented❄️ 11
450 products · 69 brands
leader bob's red mill · avg $8.50
better-for-you 80%indulgent 20%

🫛Meat Alternatives

Fragmented🔥 79
449 products · 40 brands
leader tofurky · avg $8.84
better-for-you 40%indulgent 60%

🍳Frozen Breakfast

Fragmented🔥 77
448 products · 53 brands
leader kellogg's eggo · avg $7.76
better-for-you 24%indulgent 76%

🧈Butter

Fragmented🌡️ 51
436 products · 52 brands
leader clover sonoma · avg $9.03

🥛Plant-Based Milk

Fragmented🔥 83
435 products · 28 brands
leader oatly · avg $7.35
better-for-you 34%indulgent 66%

🌶️Spices & Seasonings

Fragmented🌡️ 38
417 products · 66 brands
leader morton & bassett spices · avg $5.98
better-for-you 53%indulgent 47%

💧Juice & Coconut Water

Fragmented🌡️ 55
411 products · 36 brands
leader harmless harvest · avg $7.82
better-for-you 51%indulgent 49%

🍺Beer

Fragmented🔥 73
393 products · 146 brands
leader sierra nevada cheese co. · avg $10.61

🍱Prepared Salads

Fragmented🌡️ 41
376 products · 62 brands
own-brand led · cpg leader burma love · avg $9.70
better-for-you 16%indulgent 84%

🥓Pork

Fragmented❄️ 14
371 products · 74 brands
leader niman ranch · avg $14.45

🍨Frozen Treats

Fragmented🔥 69
370 products · 31 brands
leader outshine · avg $8.28
better-for-you 73%indulgent 27%

🥫Canned Peppers

Fragmented❄️ 26
367 products · 45 brands
leader mezzetta · avg $5.47

💧Flavored Water

Fragmented🔥 95
367 products · 35 brands
leader vitaminwater · avg $4.81
better-for-you 58%indulgent 42%

🥛Fermented Dairy

Contested🔥 95
363 products · 19 brands
leader lifeway · avg $7.25
better-for-you 75%indulgent 25%

🍨Frozen Desserts

Fragmented❄️ 21
359 products · 66 brands
leader tru fru · avg $10.48
better-for-you 22%indulgent 78%

🌾Baking Mixes

Fragmented❄️ 11
354 products · 55 brands
leader jell-o · avg $5.72
better-for-you 21%indulgent 79%

🥒Fermented Foods

Fragmented🔥 67
351 products · 48 brands
leader wildbrine · avg $9.90
better-for-you 70%indulgent 30%

🍎Fruit Snacks

Fragmented🔥 84
348 products · 49 brands
leader annie's · avg $6.37
better-for-you 73%indulgent 27%

🍰Pies

Fragmented🌡️ 66
344 products · 40 brands
leader upper crust · avg $14.66

🧁Pancake & Waffle Mix

Fragmented🌡️ 37
343 products · 42 brands
leader birch benders · avg $8.49
better-for-you 27%indulgent 73%

🧁Pastries

Fragmented❄️ 0
338 products · 97 brands
leader sugar bowl bakery · avg $7.62

🥫Canned Fruits

Fragmented❄️ 29
325 products · 47 brands
leader dole · avg $7.64
better-for-you 62%indulgent 38%

🍬Gum

Fragmented🔥 92
324 products · 37 brands
leader pür · avg $4.20

🫘Legumes

Fragmented🌡️ 52
323 products · 51 brands
leader rancho gordo · avg $7.07
better-for-you 51%indulgent 49%

🧴Skin Care

Fragmented
320 products · 77 brands
leader andalou naturals · avg $21.98

🧀Cheese Alternatives

Contested🔥 89
309 products · 27 brands
leader violife · avg $8.76
better-for-you 62%indulgent 38%

🥪Prepared Sandwiches

Own-brand led❄️ 17
305 products · 37 brands
own-brand led · cpg leader bolani · avg $11.55

🫛Tofu

Contested🔥 97
305 products · 26 brands
leader wildwood · avg $5.67
better-for-you 75%indulgent 25%

🍁Syrups

Fragmented❄️ 22
302 products · 59 brands
leader torani · avg $14.38
better-for-you 39%indulgent 61%

🥣Granola Bars

Fragmented🌡️ 48
295 products · 34 brands
leader bobo's · avg $6.29
better-for-you 36%indulgent 64%

🥛Milk

Fragmented🌡️ 49
294 products · 29 brands
leader clover sonoma · avg $7.19
better-for-you 54%indulgent 46%

🍱Entrees

Fragmented❄️ 17
293 products · 44 brands
leader stouffer's · avg $7.90
better-for-you 37%indulgent 63%

🍗Poultry

Fragmented🌡️ 34
293 products · 65 brands
leader mary's · avg $14.42
better-for-you 35%indulgent 65%

🥣Soups

Fragmented❄️ 13
292 products · 66 brands
leader panera bread · avg $9.48
better-for-you 17%indulgent 83%

🥩Beef

Own-brand led🌡️ 53
273 products · 72 brands
own-brand led · cpg leader certified angus beef · avg $29.42
Cut TypeSteakRoastGround Beef

🥛Cream

Fragmented🌡️ 46
266 products · 34 brands
leader clover sonoma · avg $7.16
better-for-you 70%indulgent 30%

🥛Dairy

Fragmented🌡️ 65
264 products · 53 brands
leader yasso · avg $8.76

🥐Bakery

Fragmented❄️ 28
259 products · 47 brands
leader wholly wholesome · avg $9.58
better-for-you 27%indulgent 73%

🥫Sauces & Spreads

Fragmented❄️ 3
251 products · 73 brands
leader cucina & amore · avg $8.67
better-for-you 49%indulgent 51%

🧁Muffins

Fragmented🔥 71
238 products · 45 brands
leader café valley bakery · avg $7.84

🧴Personal Care

Fragmented
235 products · 54 brands
leader humble brands · avg $10.47

🥦Frozen Vegetables

Contested🔥 77
227 products · 22 brands
leader birds eye · avg $4.92

🥫Fruit Sauces

Contested🌡️ 65
225 products · 19 brands
leader north coast organic · avg $6.30

🥩Processed Meats

Fragmented❄️ 2
225 products · 47 brands
leader applegate · avg $11.03
better-for-you 33%indulgent 67%

🥫Canned Meals

Contested🔥 80
215 products · 25 brands
leader amy's kitchen · avg $5.53
better-for-you 73%indulgent 27%

🥫Mustard

Fragmented❄️ 12
215 products · 51 brands
leader edmond fallot · avg $7.51
better-for-you 31%indulgent 69%

🧀Cottage Cheese

Contested🔥 78
214 products · 18 brands
leader clover sonoma · avg $6.64

🫒Oils & Vinegars

Fragmented❄️ 20
214 products · 52 brands
leader heinz · avg $9.57
better-for-you 77%indulgent 23%

🪥Toothpaste

Fragmented
212 products · 45 brands
leader tom's of maine · avg $9.40

🍳Breakfast

Fragmented❄️ 29
210 products · 40 brands
leader sambazon · avg $7.73
better-for-you 46%indulgent 54%

🌮Salsas & Dips

Leader-led🌡️ 63
209 products · 22 brands
leader casa sanchez · avg $7.60
better-for-you 51%indulgent 49%

🧂Sugars

Fragmented🌡️ 40
203 products · 39 brands
leader c&h · avg $8.57
better-for-you 17%indulgent 83%

🥫Canned & Jarred

Fragmented❄️ 27
199 products · 32 brands
leader so delicious · avg $5.67
better-for-you 54%indulgent 46%

🛒Mixes

Contested🔥 80
199 products · 22 brands
leader simply organic · avg $3.90
better-for-you 17%indulgent 83%

🍎Frozen Fruits

Contested❄️ 32
188 products · 23 brands
leader cascadian farm · avg $11.52

🍨Ice Cream Toppings

Fragmented❄️ 5
186 products · 37 brands
leader torani · avg $9.48
better-for-you 37%indulgent 63%

🍗Frozen Chicken

Contested🌡️ 50
185 products · 27 brands
leader applegate · avg $12.81
better-for-you 51%indulgent 49%

🍫Chocolate Snacks

Fragmented🔥 70
181 products · 50 brands
leader mavuno harvest · avg $9.06
better-for-you 18%indulgent 82%

🧁Cake Mixes

Contested🌡️ 62
178 products · 21 brands
leader betty crocker · avg $6.39

🥃Spirits

Fragmented❄️ 8
176 products · 117 brands
leader st. george spirits · avg $33.34

🧊Frozen Ethnic Foods

Fragmented🔥 68
173 products · 29 brands
leader amy's kitchen · avg $9.00
better-for-you 65%indulgent 35%

🥥Coconut Products

Contested🔥 87
171 products · 19 brands
leader native forest · avg $4.96
better-for-you 71%indulgent 29%

🍞Doughs

Contested❄️ 6
169 products · 27 brands
leader pillsbury · avg $6.87
better-for-you 54%indulgent 46%

🐟Sushi

Contested❄️ 15
165 products · 21 brands
leader kikka sushi · avg $10.54

🌾Baking Essentials

Contested
163 products · 25 brands
leader morton & bassett spices · avg $19.00
better-for-you 74%indulgent 26%

🥯Buns

Fragmented❄️ 1
163 products · 49 brands
leader oroweat · avg $6.97
better-for-you 25%indulgent 75%

🥛Dairy Toppings

Contested❄️ 16
159 products · 15 brands
leader clover sonoma · avg $4.93

🥛Dairy Alternatives

Contested🌡️ 59
151 products · 19 brands
leader silk · avg $8.07
better-for-you 56%indulgent 44%

🍫Packaged Treats

Fragmented❄️ 2
150 products · 48 brands
leader bonne maman · avg $6.99
better-for-you 23%indulgent 77%

🥗Salad Toppings

Contested
150 products · 23 brands
leader fresh gourmet · avg $4.63
better-for-you 61%indulgent 39%

🍝Pasta & Noodles

Fragmented❄️ 4
149 products · 35 brands
leader koyo · avg $5.80
better-for-you 66%indulgent 34%

🧼Soaps

Contested
145 products · 23 brands
leader everyone · avg $9.37

🪥Oral Care

Fragmented
143 products · 39 brands
leader tom's of maine · avg $11.06

🥗Salad Kits

Niche
141 products · 4 brands
leader taylor farms · avg $6.30
better-for-you 28%indulgent 72%

🍪Cookie Dough

Contested🌡️ 64
140 products · 23 brands
leader sweet loren's · avg $10.20
better-for-you 18%indulgent 82%

🧁Brownies

Fragmented❄️ 7
139 products · 42 brands
leader killer brownie · avg $7.95

🥤Drink Mixes

Fragmented❄️ 33
138 products · 44 brands
leader nuun · avg $9.93
better-for-you 38%indulgent 62%

🥣Soup & Broth

Fragmented❄️ 21
137 products · 31 brands
leader lipton · avg $6.55
better-for-you 31%indulgent 69%

🥩Prepared Meat

Fragmented
136 products · 38 brands
leader amylu · avg $16.07
better-for-you 12%indulgent 88%

🥫Canned Foods

Fragmented
135 products · 35 brands
leader del monte · avg $4.89
better-for-you 78%indulgent 22%

🥃Cocktail Mixers

Fragmented🌡️ 61
134 products · 46 brands
leader fresh victor · avg $13.27
better-for-you 34%indulgent 66%

🌶️Seasonings

Fragmented🌡️ 43
130 products · 44 brands
leader muso from japan · avg $9.02
better-for-you 56%indulgent 44%

🥩Meat Substitutes

Fragmented❄️ 19
129 products · 28 brands
leader morning star farms · avg $9.37
better-for-you 37%indulgent 63%

🥐Baked Goods

Locked up🔥 100
126 products · 10 brands
leader sconehenge bakery · avg $8.80
better-for-you 16%indulgent 84%

🥛Non-Dairy Milk

Leader-led🔥 86
116 products · 9 brands
leader milkadamia · avg $6.37
better-for-you 74%indulgent 26%

🧁Frosting

Leader-led
115 products · 8 brands
leader betty crocker · avg $5.87

🍵Hot Drinks

Fragmented❄️ 24
114 products · 39 brands
leader swiss miss · avg $12.45
better-for-you 23%indulgent 77%

🍗Prepared Chicken

Fragmented❄️ 9
110 products · 34 brands
leader kevin's natural foods · avg $12.50
better-for-you 19%indulgent 81%

💊Health Foods

Fragmented🌡️ 50
108 products · 42 brands
leader ancient nutrition · avg $31.49
better-for-you 34%indulgent 66%

🍱Prepared Breakfast

Contested❄️ 23
107 products · 22 brands
leader mush · avg $6.26
better-for-you 13%indulgent 87%

🥃Mixers

Fragmented🔥 76
105 products · 39 brands
leader torani · avg $14.12
better-for-you 14%indulgent 86%

🛒Appetizers

Contested
104 products · 24 brands
leader delimex · avg $9.89
better-for-you 19%indulgent 81%

🥫Dips

Fragmented❄️ 18
97 products · 30 brands
leader tostitos · avg $7.12
better-for-you 42%indulgent 58%

🧃Fruit Juice

Fragmented❄️ 18
97 products · 42 brands
leader r.w. knudsen family · avg $7.60
better-for-you 35%indulgent 65%

🥦Dried Vegetables

Fragmented🔥 68
96 products · 28 brands
leader mycological · avg $10.04
better-for-you 33%indulgent 67%

🥪Sandwiches

Contested
95 products · 19 brands
leader smucker's · avg $9.25
better-for-you 12%indulgent 88%

🍱Prepared Sides

Fragmented❄️ 4
91 products · 33 brands
leader reser’s main st bistro · avg $7.34
better-for-you 43%indulgent 57%

🥣Broths

Contested
89 products · 26 brands
leader ocean's halo · avg $8.89
better-for-you 54%indulgent 46%

🥩Meat

Fragmented
89 products · 34 brands
leader foster farms · avg $12.93
better-for-you 12%indulgent 88%

🐟Prepared Seafood

Fragmented
89 products · 30 brands
own-brand led · cpg leader acme smoked fish · avg $14.77

🐟Seaweed

Contested🌡️ 61
82 products · 26 brands
leader emerald cove · avg $11.90
better-for-you 60%indulgent 40%

🫘Canned & Dried Beans

Contested❄️ 23
78 products · 24 brands
leader rancho gordo · avg $6.67
better-for-you 35%indulgent 65%

🥫Pastes

Fragmented❄️ 10
77 products · 33 brands
leader gourmet garden™ · avg $11.05
better-for-you 49%indulgent 51%

🧁Toaster Pastries

Leader-led
77 products · 8 brands
leader pop-tarts · avg $5.99
better-for-you 36%indulgent 64%

🧴Feminine Care

Leader-led
74 products · 12 brands
leader natracare · avg $10.34
better-for-you 64%indulgent 36%

🧀Cheese Snacks

Contested🔥 98
73 products · 8 brands
leader sonoma gourmet · avg $6.77
better-for-you 59%indulgent 41%

🥩Frozen Meat

Fragmented
68 products · 30 brands
own-brand led · cpg leader force of nature · avg $18.25
better-for-you 34%indulgent 66%

🥩Canned Meat

Contested
67 products · 15 brands
leader spam · avg $7.81

🧈Butter & Margarine

Greenfield🌡️ 51
65 products · 10 brands
leader 4th & heart · avg $16.36

🧀Meat & Cheese

Contested
65 products · 18 brands
leader creminelli fine meats · avg $8.40
better-for-you 18%indulgent 82%

🍷Red Wine

Fragmented❄️ 1
65 products · 62 brands
leader bloodroot · avg $23.06

🥓Pork Alternatives

Contested
64 products · 17 brands
leader applegate · avg $9.54
better-for-you 48%indulgent 52%

🧴Bath & Body

Contested
62 products · 20 brands
leader aura cacia · avg $11.54

🫘Dried Beans

Locked up🌡️ 49
62 products · 6 brands
leader rancho gordo · avg $8.73

🥃Ready-to-Drink Cocktails

Contested
61 products · 25 brands
leader High Noon · avg $15.22
better-for-you 16%indulgent 84%

🫛Beef Alternatives

Greenfield
58 products · 11 brands
leader impossible · avg $10.23
better-for-you 43%indulgent 57%

🌾Flours & Meals

Locked up
56 products · 9 brands
leader bob's red mill · avg $8.45

🥚Prepared Eggs

Contested
56 products · 20 brands
leader three bridges · avg $7.36
better-for-you 34%indulgent 66%

🌶️Extracts

Contested
54 products · 16 brands
leader flavorganics · avg $8.52

🍼Formula

Greenfield
54 products · 13 brands
leader similac · avg $42.48
better-for-you 48%indulgent 52%

🧴Lip Care

Contested
54 products · 15 brands
leader burt's bees · avg $6.77
better-for-you 37%indulgent 63%

🍞Breadsticks

Leader-led
51 products · 6 brands
leader judy's breadsticks · avg $6.70
better-for-you 33%indulgent 67%

🧁Donuts

Leader-led
51 products · 11 brands
leader drumroll snacks · avg $5.65
better-for-you 22%indulgent 78%

🥓Pork Snacks

Leader-led
51 products · 7 brands
leader 4505 meats · avg $4.91
better-for-you 57%indulgent 43%

🐾Dog Health

Contested
50 products · 20 brands
leader nummy tum-tum · avg $16.54
better-for-you 16%indulgent 84%

🥤Canned Beverages

Contested🔥 91
49 products · 20 brands
leader golden rule spirits · avg $10.17

🐟Fish

Contested
49 products · 19 brands
leader ducktrap river of maine · avg $21.72
better-for-you 27%indulgent 73%

🫛Plant-Based Proteins

Leader-led🔥 85
45 products · 8 brands
leader lightlife · avg $7.51
better-for-you 60%indulgent 40%

🧁Dessert Pastries

Leader-led
44 products · 9 brands
leader pepperidge farm · avg $8.36

🍫Gelatin Snacks

Greenfield
43 products · 14 brands
leader jell-o · avg $5.46
better-for-you 60%indulgent 40%

🧊Ice

Contested
43 products · 9 brands
leader arctic glacier · avg $5.71
better-for-you 23%indulgent 77%

🍝Pasta & Grains

Niche
43 products · 3 brands
leader annie's · avg $4.70

💊Sanitizers

Niche
43 products · 4 brands
leader everyone · avg $5.65

🥗Salads

Contested
42 products · 15 brands
leader reser's fine foods · avg $7.71

🥃Cocktails

Contested
41 products · 16 brands
leader buzzballz · avg $12.82

🍎Cider

Contested🔥 99
40 products · 15 brands
leader golden state cider · avg $12.80

💧Electrolytes

Leader-led
40 products · 7 brands
leader pedialyte · avg $11.24
better-for-you 23%indulgent 77%

🧊Frozen Appetizers

Greenfield
39 products · 10 brands
leader tgi fridays · avg $11.04

🧁Dessert Breads

Contested
38 products · 16 brands
leader twin hill ranch bakery · avg $11.82

🥚Egg Alternatives

Leader-led
38 products · 6 brands
leader just egg · avg $9.34
better-for-you 37%indulgent 63%

🍗Poultry Alternatives

Contested
37 products · 9 brands
leader abbot's · avg $10.50
better-for-you 57%indulgent 43%

🥓Bacon

Greenfield
36 products · 11 brands
leader hormel · avg $7.91
better-for-you 17%indulgent 83%

🍕Pizza

Greenfield
36 products · 14 brands
leader vicolo · avg $8.46
better-for-you 36%indulgent 64%

🧁Snack Cakes

Contested
36 products · 13 brands
leader hostess · avg $5.05

🧴Sunscreen

Greenfield
36 products · 11 brands
leader alba botanica · avg $18.71

🍗Canned Poultry

Contested
35 products · 11 brands
leader swanson's · avg $6.16

🐟Frozen Seafood

Contested
35 products · 19 brands
own-brand led · cpg leader panapesca · avg $12.47
better-for-you 26%indulgent 74%

💧Seltzer

Contested
35 products · 15 brands
leader white claw · avg $15.34

🥛Dairy Spreads

Leader-led
33 products · 5 brands
leader bezi · avg $7.51
better-for-you 52%indulgent 48%

🍰Dessert Toppings

Greenfield
33 products · 11 brands
leader bonne maman · avg $8.37
better-for-you 12%indulgent 88%

🥦Fruits & Vegetables

Contested
33 products · 19 brands
own-brand led · cpg leader MEYER FARMS · avg $5.70

🥒Pickles & Relishes

Leader-led
33 products · 9 brands
leader the ginger people · avg $7.48
better-for-you 67%indulgent 33%

🛒Toppings

Niche
33 products · 4 brands
leader cool whip · avg $5.13

🍊Citrus

Contested
32 products · 22 brands
leader dracula citrus · avg $6.18
better-for-you 16%indulgent 84%

🥗Salad

Greenfield
32 products · 9 brands
leader fresh gourmet · avg $5.95
better-for-you 63%indulgent 37%

🍎Dried Fruit

Contested
31 products · 15 brands
leader dang · avg $6.37
better-for-you 68%indulgent 32%

🍷White Wine

Fragmented
30 products · 30 brands
leader avaline · avg $15.63

🍶Kombucha

Greenfield🔥 82
28 products · 10 brands
leader boochcraft · avg $12.18
better-for-you 39%indulgent 61%

🥒Pickled Goods

Contested
28 products · 8 brands
leader les moulins mahjoub · avg $11.46
better-for-you 46%indulgent 54%

🍷Cooking Wine

Leader-led
26 products · 6 brands
leader holland house · avg $8.82
better-for-you 54%indulgent 46%

🛒Wraps

Greenfield
26 products · 8 brands
leader egglife · avg $8.58
better-for-you 58%indulgent 42%

🫒Cooking Oils & Fats

Greenfield
23 products · 12 brands
leader epic · avg $18.66
better-for-you 52%indulgent 48%

🛒Party Trays

Contested
23 products · 15 brands
leader earthbound farm · avg $13.44
better-for-you 22%indulgent 78%

🛒Shampoo & Conditioner

Greenfield
22 products · 11 brands
leader everyone · avg $12.50

💊Ointments

Greenfield
21 products · 14 brands
leader neosporin · avg $13.04
better-for-you 14%indulgent 86%

🫘Beans

Contested
19 products · 11 brands
leader josie's · avg $6.04
better-for-you 58%indulgent 42%

🛒Eye Care

Contested
19 products · 16 brands
leader acure · avg $32.22

🥃Liqueurs

Contested
19 products · 13 brands
leader aperol · avg $33.39

🍱Prepared Toppings

Greenfield
19 products · 7 brands
leader cucina & amore · avg $7.77
better-for-you 58%indulgent 42%

🧴Shaving Supplies

Leader-led
19 products · 9 brands
leader dr. bronner's · avg $11.49
better-for-you 47%indulgent 53%

🥣Soup Mixes

Niche
19 products · 3 brands
leader manischewitz · avg $5.27

🥫Canned & Jarred Tomatoes

Niche
18 products · 4 brands
own-brand led · cpg leader nature fresh farms · avg $5.05
better-for-you 33%indulgent 67%

🍵Herbal Tea

Locked up
18 products · 5 brands
leader ecoteas · avg $12.39

🥩Lamb

Contested🔥 75
18 products · 7 brands
own-brand led · cpg leader atkins ranch · avg $25.01

🛒Stuffing

Leader-led
18 products · 6 brands
leader kraft stove top · avg $6.50

🥩Bison

Leader-led
16 products · 5 brands
leader force of nature · avg $18.98
better-for-you 63%indulgent 37%

🥤Flavored Beverages

Contested
16 products · 10 brands
leader smirnoff · avg $16.08
better-for-you 13%indulgent 87%

🥩Game Meat

Niche
16 products · 4 brands
leader force of nature · avg $17.72
better-for-you 56%indulgent 44%

🥗Salad Mixes

Own-brand led
16 products · 10 brands
leader fresh express · avg $4.00
better-for-you 56%indulgent 44%

🌶️Herbs & Spices

Contested
14 products · 7 brands
leader bay area herbs · avg $5.61
better-for-you 71%indulgent 29%

🛒Vegetarian

Leader-led
14 products · 5 brands
leader gardein · avg $9.45

🍞Breads

Contested
13 products · 7 brands
own-brand led · cpg leader nadia's dessert · avg $8.63

🧁Breakfast Pastries

Niche
13 products · 4 brands
leader pepperidge farm · avg $7.10
better-for-you 23%indulgent 77%

🧴Dressings

Greenfield
13 products · 5 brands
leader bolthouse farms · avg $6.07
better-for-you 38%indulgent 62%

🍞Frozen Breads

Contested
13 products · 9 brands
leader deep indian kitchen · avg $9.43
better-for-you 46%indulgent 54%

🧴Makeup

Greenfield
13 products · 7 brands
leader zuzu luxe · avg $17.17
better-for-you 15%indulgent 85%

🥓Prepared Pork

Leader-led
13 products · 5 brands
leader del real · avg $13.51
better-for-you 31%indulgent 69%

🥔Tortilla Chips

Niche
13 products · 2 brands
leader fresh gourmet · avg $3.71
better-for-you 62%indulgent 38%

🥓Dried Meats

Locked up
12 products · 5 brands
leader palacios · avg $13.52
better-for-you 67%indulgent 33%

🥫Sauces & Condiments

Leader-led
11 products · 5 brands
leader lee kum kee · avg $6.85

🛒Bird Supplies

Greenfield
8 products · 5 brands
leader audubon friends · avg $13.34

🍫Chocolate

Contested
8 products · 6 brands
leader date better · avg $13.48

🫒Cooking Oils

Greenfield
8 products · 6 brands
leader fabrique délices · avg $16.79
better-for-you 50%indulgent 50%

🫓Flatbreads

Contested
8 products · 6 brands
leader eleni's kitchen · avg $9.88
better-for-you 75%indulgent 25%

🛒Foot Care

Greenfield
8 products · 7 brands
leader dr. hauschka · avg $13.97
better-for-you 13%indulgent 87%

🐟Prepared Fish

Niche
8 products · 4 brands
leader manischewitz · avg $13.29
better-for-you 63%indulgent 37%

🥃Whiskey

Contested
8 products · 8 brands
leader gold bar whiskey · avg $53.87

🥫Canned Fruit

Contested
7 products · 6 brands
leader del monte · avg $7.46
better-for-you 14%indulgent 86%

🛒Alcohol

Niche
6 products · 4 brands
leader mike’s · avg $8.74

🛒Fragrance

Niche
6 products · 4 brands
leader heritage store · avg $11.34
better-for-you 17%indulgent 83%

🎁Gift Baskets

Contested
6 products · 5 brands
own-brand led · cpg leader crave japan · avg $35.82

🍺Lagers

Contested
6 products · 6 brands
leader fort point · avg $10.26

🛒Nail Care

Greenfield
6 products · 5 brands
leader badger · avg $9.07

🍷Sparkling Wine

Contested
6 products · 6 brands
leader andré clouet · avg $35.32