aisle
all markets›Canned Soup
San Francisco · 2 grocers · Contested

the canned soup aisle

San Francisco's canned soup aisle is a fragmented shelf spread across many brands: 68 products from 12 brands across 2 grocers. amy's kitchen owns the most shelf — 22% of SKUs, ahead of pacific foods. The shelf leans plant-based — 47% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 64/100).

68
products
12
brands
$7.75
avg price
$3.89–$12.61
typical range

Zoom in

this aisle breaks into 1 sub-categories — open one for its own shelf report.

Canned Soup · 52

Who owns the shelf

brands by share of the canned soup shelf.

amy's kitchen
22% of shelf15 SKUs
pacific foods
19% of shelf13 SKUs
zoup!
13% of shelf9 SKUs
ddr. mcdougall's right foods
9% of shelf6 SKUs
818 chestnuts
7% of shelf5 SKUs
imagine
7% of shelf5 SKUs
rao's
6% of shelf4 SKUs
ccampbell's
6% of shelf4 SKUs
ddon pomodoro
4% of shelf3 SKUs
pprogresso
3% of shelf2 SKUs
annie's
2% of shelf1 SKU
bbar harbor
2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
47%
Vegetarian
47%
Organic
43%
Vegan
25%
Weight Management
18%
Minimally Processed
18%
Heart Health
10%
Low sugar
9%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

49
med
Brand competition
how many brands compete
75
high
Variety of offers
how differentiated the shelf is
13
low
Top-brand grip
how much a few brands dominate
64
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →