the fruits & vegetables aisle
Bay Area's fruits & vegetables aisle is a fragmented shelf spread across many brands: 33 products from 19 brands across 1 grocer. MEYER FARMS owns the most shelf · 33% of SKUs, ahead of Rock Garden. Store brands hold 18%. Verdict: contested · real competition, no single winner (opportunity 75/100).
Zoom in
this aisle breaks into 1 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the fruits & vegetables shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 18% · scores 0-100.
Top products
the fruits & vegetables products in the most Bay Area grocers · widest distribution first.
