the oils aisle
Bay Area's oils aisle is a fragmented shelf spread across many brands: 1,903 products from 286 brands across 23 grocers. spectrum owns the most shelf · 17% of SKUs, ahead of la tourangelle. Store brands hold 4%. The shelf leans vegan · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 60/100).
Zoom in
this aisle breaks into 14 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the oils shelf.
How this category segments
the ways the oils shelf actually divides · the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = base ingredient (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 4% · scores 0-100.
Top products
the oils products in the most Bay Area grocers · widest distribution first.
