the condiments aisle
Bay Area's condiments aisle is a fragmented shelf spread across many brands: 4,675 products from 629 brands across 24 grocers. primal kitchen owns the most shelf · 10% of SKUs, ahead of heinz. Store brands hold 2%. The shelf leans plant-based · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 55/100).
Zoom in
this aisle breaks into 41 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the condiments shelf.
How this category segments
the ways the condiments shelf actually divides · the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = base ingredient (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the condiments products in the most Bay Area grocers · widest distribution first.
