Bay Area · 22 grocers · Fragmented❄️ heat 30 · COOL
the mayonnaise aisle
Bay Area's mayonnaise aisle is a fragmented shelf spread across many brands: 530 products from 40 brands across 22 grocers. best foods owns the most shelf · 25% of SKUs, ahead of sir kensington's. Store brands hold 1%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 64/100).
530
products
40
brands
$10.04
avg price
$0.37-$1.12 /fl oz
typical range
More in Condiments
Who owns the shelf
brands by share of the mayonnaise shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)8 omitted (no fl oz size)1 omitted (no image)All stores combined.
Market structure
89
highBrand competition
how many brands compete
79
highVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the mayonnaise products in the most Bay Area grocers · widest distribution first.
Follow Your Heart Original Vegenaise
$5.9914 grocers
Primal Kitchen Avocado Oil Mayo
$8.8913 grocers
Best Foods Real Mayonnaise
$5.8912 grocers
Chosen Foods Avocado Oil Based Mayonnaise
$8.9912 grocers
Sir Kensington's Mayonnaise, Classic
$9.8912 grocers
Kewpie Mayonnaise
$5.4911 grocers
Sir Kensington's Mayonnaise, Organic
$10.9911 grocers
The Ojai Cook Organic Mayonnaise
$6.8910 grocers
Follow Your Heart Vegenaise Dressing and Sandwich Spread, Avocado Oil, Dairy Free, Egg Free Mayo, Creamy Without Cholesterol or Preservatives, 14 FL OZ Jar
$8.2910 grocers
Graza Original Mayo
$8.8910 grocers
