Scanning the aisle…
Bay Area's coconut aminos aisle is a competitive shelf with clear leaders: 31 products from 5 brands across 13 grocers. big tree farms owns the most shelf · 52% of SKUs, ahead of coconut secret. Store brands hold 3%. The shelf leans organic · 6% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 78/100).
brands by share of the coconut aminos shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 3% · scores 0-100.
the coconut aminos products in the most Bay Area grocers · widest distribution first.







