aisle
all markets›Yogurt
San Francisco · 3 grocers · Fragmented

the yogurt aisle

San Francisco's yogurt aisle is a fragmented shelf spread across many brands: 444 products from 32 brands across 3 grocers. siggi's owns the most shelf — 16% of SKUs, ahead of fage. The shelf leans vegetarian — 52% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 54/100).

444
products
32
brands
$5.61
avg price
$1.69–$12.85
typical range

Zoom in

this aisle breaks into 5 sub-categories — open one for its own shelf report.

Greek & Icelandic Yogurt · 97Traditional Yogurt · 79Dairy-Free Yogurt · 40Yogurt Tubes & Pouches · 11Yogurt Drinks · 7

Who owns the shelf

brands by share of the yogurt shelf.

siggi's
16% of shelf70 SKUs
ffage
10% of shelf43 SKUs
straus family creamery
7% of shelf33 SKUs
forager project
7% of shelf30 SKUs
la fermière
6% of shelf28 SKUs
cocojune
5% of shelf24 SKUs
chobani
5% of shelf22 SKUs
brown cow®
5% of shelf22 SKUs
bellwether farms
4% of shelf19 SKUs
painterland sisters
4% of shelf18 SKUs
ellenos
4% of shelf18 SKUs
nnounós
4% of shelf18 SKUs
noosa
3% of shelf13 SKUs
ttezza
3% of shelf12 SKUs
stonyfield organic
3% of shelf12 SKUs
kite hill
2% of shelf9 SKUs
ccoconut cult
2% of shelf7 SKUs
sskyhill
1% of shelf6 SKUs
alexandre family farm
1% of shelf5 SKUs
green valley creamery
1% of shelf5 SKUs
ggarden variety cheese co
1% of shelf4 SKUs
clover sonoma
1% of shelf4 SKUs
nancy's
1% of shelf3 SKUs
ggreek gods
1% of shelf3 SKUs
ccocoyo raw coconut yogurt
1% of shelf3 SKUs
clover farms
1% of shelf3 SKUs
ooyna natural foods
1% of shelf2 SKUs
mmeyenberg
1% of shelf2 SKUs
ppavels
1% of shelf2 SKUs
sierra nevada cheese co.
0% of shelf1 SKU
so delicious
0% of shelf1 SKU
yyoplait
0% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
52%
Weight Management
18%
Organic
17%
Gluten-Free
12%
Plant-Based
11%
Dairy-Free
11%
High-Protein
8%
Seed-Oil-Free
6%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)showing the 24 biggest of 31 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

83
high
Brand competition
how many brands compete
92
high
Variety of offers
how differentiated the shelf is
7
low
Top-brand grip
how much a few brands dominate
54
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →