the bread aisle
Bay Area's bread aisle is a fragmented shelf spread across many brands: 3,474 products from 271 brands across 24 grocers. dave's killer bread owns the most shelf · 11% of SKUs, ahead of oroweat. Store brands hold 6%. The shelf leans plant-based · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 56/100).
Zoom in
this aisle breaks into 28 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the bread shelf.
How this category segments
the ways the bread shelf actually divides · the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = format (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 6% · scores 0-100.
Top products
the bread products in the most Bay Area grocers · widest distribution first.
