Bay Area · 19 grocers · Greenfield🌡️ heat 63 · WARM
the brioche bread aisle
Bay Area's brioche bread aisle is a fragmented shelf spread across many brands: 65 products from 12 brands across 19 grocers. pasquier owns the most shelf · 53% of SKUs, ahead of bakerly. Store brands hold 9%. The shelf leans not vegan · 2% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 70/100).
65
products
12
brands
$9.39
avg price
$0.22-$0.79 /oz
typical range
More in Bread
Who owns the shelf
brands by share of the brioche bread shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
49
medBrand competition
how many brands compete
63
medVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 9% · scores 0-100.
Top products
the brioche bread products in the most Bay Area grocers · widest distribution first.
Pasquier Hand-Braided Brioche
$9.796 grocers
bakerly the sliced brioche
$7.995 grocers
Pasquier Brioche Loaf, Chocolate Chip, Sliced
$9.995 grocers
Pasquier Brioche Milk Rolls
$6.994 grocers
Euroclassic Authentic Braided Brioche
$8.894 grocers
St Pierre Brioche, Loaf, Bread, 17.6 oz
$9.494 grocers
Artesano Brioche Bakery Bread, 20 oz
$4.393 grocers
Pasquier Brioche To Go, Chocolate Chips
$4.993 grocers
bakerly The Brioche With Tuxedo Sesame Seeds Burger Buns
$5.893 grocers
bakerly Hand Braided Brioche
$10.193 grocers