Bay Area · 19 grocers · Fragmented🌡️ heat 63 · WARM
the other buns and rolls aisle
Bay Area's other buns and rolls aisle is a fragmented shelf spread across many brands: 147 products from 29 brands across 19 grocers. Store brands hold 3%. The shelf leans vegan · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 54/100).
147
products
29
brands
$7.17
avg price
$0.11-$1.16 /oz
typical range
More in Bread
Who owns the shelf
brands by share of the other buns and rolls shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
4 omitted (no image)All stores combined.
Market structure
80
highBrand competition
how many brands compete
75
highVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
54
medLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the other buns and rolls products in the most Bay Area grocers · widest distribution first.
Beckmann's Francese Deli Rolls
$6.997 grocers
Artesano 6 ct, Plain, Sausage Rolls, Sub Hoagie Rolls, 15 oz
$5.596 grocers
Beckmann's Francese Rolls, Home Bake
$7.496 grocers
Semifreddi’s Morning Buns
$9.596 grocers
Pretzilla Soft Pretzel Slider Buns
$4.495 grocers
Wise Sons Jewish Deli Onion Bialy
$7.695 grocers
Pretzilla 10.4Oz Soft Pretzel Sausage Buns - Cultured Wheat (Clean Label)
$4.494 grocers
Ozery Bakery Fruit & Grain Buns, Toastable, Cranberry Orange
$4.994 grocers
Artesano 12 ct, White, Bakery Rolls, Dinner Rolls, 18 oz
$5.594 grocers
Artesano 6 ct, Brioche, Buns, Hamburger Buns, 16.4 oz
$6.194 grocers