Bay Area · 18 grocers · Leader-led🌡️ heat 63 · WARM
the dinner rolls aisle
Bay Area's dinner rolls aisle is a competitive shelf with clear leaders: 56 products from 16 brands across 18 grocers. king's hawaiian owns the most shelf · 86% of SKUs. Store brands hold 2%. The shelf leans heart health · 2% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 77/100).
56
products
16
brands
$8.62
avg price
$2.19-$19.75
typical range
More in Bread
Who owns the shelf
brands by share of the dinner rolls shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
59
medBrand competition
how many brands compete
50
medVariety of offers
how differentiated the shelf is
31
lowTop-brand grip
how much a few brands dominate
77
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the dinner rolls products in the most Bay Area grocers · widest distribution first.
King's Hawaiian Original Hawaiian Sweet Rolls
$5.5910 grocers
King's Hawaiian Savory Butter Rolls
$5.599 grocers
Bread SRSLY Classic Gluten-Free Sourdough Dinner Rolls
$10.995 grocers
Hero Hawaiian Rolls
$11.995 grocers
King's Hawaiian Original Hawaiian Sweet Rolls
$2.193 grocers
King's Hawaiian Original Hawaiian Sweet Rolls
$10.693 grocers
La Brea French Dinner Rolls
$5.092 grocers
King's Hawaiian Savory Butter Rolls
$2.991 grocer
Nature's Own Perfectly Crafted Brioche Style Butter Rolls, Non-GMO Dinner Rolls
$4.691 grocer
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Crest Hill Bakery Take & Bake Yeast Rolls
$4.691 grocer