San Francisco · 3 grocers · Contested
the bagels aisle
San Francisco's bagels aisle is a fragmented shelf spread across many brands: 49 products from 12 brands across 3 grocers. wise sons owns the most shelf — 33% of SKUs, ahead of boichik bagels. Store brands hold 14%. The shelf leans plant-based — 18% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 64/100).
49
products
12
brands
$10.12
avg price
$3.89–$18.62
typical range
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Who owns the shelf
brands by share of the bagels shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
18%
Vegetarian
18%
Gluten-Free
12%
Heart Health
8%
Minimally Processed
8%
Weight Management
6%
Nut-Free
6%
Organic
6%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)4 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
49
medBrand competition
how many brands compete
80
highVariety of offers
how differentiated the shelf is
15
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 14% · scores 0–100.