Which bagels brand owns the most shelf in Bay Area?

thomas’, with 25% of the shelf across 44 brands total.

How is the bagels shelf positioned in Bay Area?

2% of products lead with "Plant-Based", followed by Vegetarian (2%). Store brands hold 8% of the shelf.

Is there whitespace for a new bagels brand in Bay Area?

Fragmented · opportunity scores 58/100 across 44 brands and 21 grocers.

aislewho wins the shelf

Scanning the aisle…

all categories›Bread›Bagels

Bay Area · 21 grocers · Fragmented🌡️ heat 63 · WARM

the bagels aisle

Bay Area's bagels aisle is a fragmented shelf spread across many brands: 367 products from 44 brands across 21 grocers. thomas’ owns the most shelf · 25% of SKUs, ahead of wise sons. Store brands hold 8%. The shelf leans plant-based · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 58/100).

367

products

brands

$9.15

avg price

$1.89-$17.21

typical range

More in Bread

Sourdough Bread · 196 Breads & Bakery · 113 Other Breads · 100 Whole Grain Bread · 84 Other Buns and Rolls · 76 Hamburger Buns · 72 White Bread · 65 Whole Wheat Bread · 58 Baguettes · 58 English Muffins · 45 Pita Bread · 39 Rye Bread

Who owns the shelf

brands by share of the bagels shelf.

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per ct (sizes vary)11 omitted (no ct size)6 omitted (no image)

All stores combined.

Market structure

high

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 8% · scores 0-100.

Top products

the bagels products in the most Bay Area grocers · widest distribution first.

Dave's Killer Bread Organic Plain Awesome Bagels

$4.6915 grocers

Dave's Killer Bread Epic Everything Organic Bagels

$6.4914 grocers

Dave's Killer Bread Cinnamon Raisin Remix Organic Bagels

$6.4911 grocers

Thomas’ 6 ct, Plain, Bagels, 9g Protein, Kosher, Original Bagels, 18 oz

$4.599 grocers

Thomas’ 6 ct, Everything, Bagels, 10g Protein, Kosher, 18 oz

$6.398 grocers

Canyon Bakehouse Plain Bagels, Gluten Free, 100% Whole Grain, Frozen, 4 Count

$8.898 grocers

Thomas’ 6 ct, Cinnamon Raisin, Bagels, 8g Protein, Kosher, Bagels, 18 oz

$6.397 grocers

Wise Sons Deli Everything Bagels

$7.697 grocers

Canyon Bakehouse Everything Bagels, Gluten Free Bagels, 100% Whole Grain, Frozen, 4 Count

$8.897 grocers

Boichik Bagels Plain Bagel - 6Pk

$18.597 grocers

how we measure.prices & assortment are collected from public storefronts of Bay Area grocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. category-structure scores come from brand shares. figures update as we re-measure. full methodology →