Bay Area · 21 grocers · Contested🌡️ heat 63 · WARM
the english muffins aisle
Bay Area's english muffins aisle is a fragmented shelf spread across many brands: 186 products from 18 brands across 21 grocers. thomas’ owns the most shelf · 53% of SKUs, ahead of bays. Store brands hold 3%. The shelf leans low sugar · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 63/100).
186
products
18
brands
$7.25
avg price
$3.61-$10.89
typical range
More in Bread
Who owns the shelf
brands by share of the english muffins shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
63
medBrand competition
how many brands compete
72
highVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the english muffins products in the most Bay Area grocers · widest distribution first.
Thomas’ 6 ct, Original, English Muffins, Kosher, English Muffins, 13 oz
$3.9913 grocers
Thomas’ 6 ct, Sourdough, English Muffins, 12 oz
$3.9911 grocers
Bays 6 ct, Original, English Muffins, Kosher, 12 oz
$5.8910 grocers
Oroweat 6 ct, Extra Crisp, English Muffins, 12.5 oz
$4.299 grocers
Food for Life Sprouted Grain Fork-Split English Muffins
$6.699 grocers
Dave's Killer Bread Killer Classic English Muffins, Organic, 6 Count
$4.698 grocers
Oroweat 100% Whole Wheat Sliced English Muffins
$4.798 grocers
Thomas’ 6 ct, Light Multi-Grain, English Muffins, 100 Calories, 12 oz
$5.398 grocers
Dave's Killer Bread Rockin' Grains Organic English Muffins
$4.697 grocers
Oroweat 6 ct, Cinnamon Raisin, English Muffins, 14.5 oz
$4.796 grocers
