the sourdough bread aisle
Bay Area's sourdough bread aisle is a fragmented shelf spread across many brands: 527 products from 63 brands across 23 grocers. beckmann's owns the most shelf · 26% of SKUs, ahead of acme bread company. Store brands hold 8%. The shelf leans plant-based · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 61/100).
More in Bread
Who owns the shelf
brands by share of the sourdough bread shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 8% · scores 0-100.
Top products
the sourdough bread products in the most Bay Area grocers · widest distribution first.
