Bay Area · 21 grocers · Fragmented🌡️ heat 63 · WARM
the other breads aisle
Bay Area's other breads aisle is a fragmented shelf spread across many brands: 245 products from 57 brands across 21 grocers. josey baker bread owns the most shelf · 18% of SKUs, ahead of udi's. Store brands hold 5%. The shelf leans plant-based · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 60/100).
245
products
57
brands
$9.61
avg price
$0.30-$1.31 /oz
typical range
More in Bread
Who owns the shelf
brands by share of the other breads shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)6 omitted (no oz size)2 omitted (no image)All stores combined.
Market structure
96
highBrand competition
how many brands compete
79
highVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the other breads products in the most Bay Area grocers · widest distribution first.
Acme Bread Company Sweet Bâtard
$5.8910 grocers
Ines Rosales USA LLC Rosemary and Thyme Olive Oil Tortas
$7.1910 grocers
Semifreddi’s Kalamata Olive Bread
$6.099 grocers
Udi's Thin-Sliced Whole Grain Gluten Free Bread
$7.799 grocers
Mestemacher Fitness Bread, Natural
$6.498 grocers
Acme Bread Company Herb Slab Bread
$7.698 grocers
Beckmann's Bread German Farm Bread
$8.098 grocers
Acme Bread Company Cranberry Whole Wheat Walnut
$9.497 grocers
Schär Deli Style Bread
$6.595 grocers
Schär Artisan Baker Soft and Airy Multigrain Bread
$7.995 grocers
