San Francisco · 3 grocers · Contested
the other breads aisle
San Francisco's other breads aisle is a fragmented shelf spread across many brands: 28 products from 13 brands across 3 grocers. josey baker bread owns the most shelf — 21% of SKUs, ahead of acme bread company. The shelf leans plant-based — 11% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 50/100).
28
products
13
brands
$9.99
avg price
$3.29–$17.19
typical range
More in Breads
Who owns the shelf
brands by share of the other breads shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
11%
Vegetarian
11%
Nut-Free
7%
Low-Carb
4%
Blood-Sugar Aware
4%
Weight Management
4%
Gluten-Free
4%
Keto
4%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
51
medBrand competition
how many brands compete
78
highVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
50
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.