Bay Area · 21 grocers · Fragmented🌡️ heat 63 · WARM
the baguettes aisle
Bay Area's baguettes aisle is a fragmented shelf spread across many brands: 145 products from 31 brands across 21 grocers. la brea owns the most shelf · 33% of SKUs. Store brands hold 8%. The shelf leans plant-based · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 62/100).
145
products
31
brands
$6.70
avg price
$0.47-$1.10 /oz
typical range
More in Bread
Who owns the shelf
brands by share of the baguettes shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)5 omitted (no oz size)4 omitted (no image)All stores combined.
Market structure
82
highBrand competition
how many brands compete
62
medVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 8% · scores 0-100.
Top products
the baguettes products in the most Bay Area grocers · widest distribution first.
Acme Bread Company Sour Baguette
$4.1915 grocers
Acme Bread Company Sweet Baguette
$4.1914 grocers
Semifreddi’s Sourdough Baguette
$3.7911 grocers
La Brea French Baguette
$2.195 grocers
La Brea Bakery-Take & Bake Twin Pack French Baguette
$6.195 grocers
Raymond's Sourdough Baguette Bread
$5.794 grocers
La Brea Sourdough Baguette
$4.693 grocers
The Midwife & The Baker Baguette
$6.493 grocers
FIREBRAND ARTISAN Classic Sourdough Baguette
$8.593 grocers
ARISE GLUTEN FREE BAKERY Toast & Enjoy Baguette
$10.493 grocers
