San Francisco · 3 grocers · Leader-led
the baguettes aisle
San Francisco's baguettes aisle is a competitive shelf with clear leaders: 31 products from 7 brands across 3 grocers. acme bread company owns the most shelf — 48% of SKUs, ahead of firebrand breads. The shelf leans plant-based — 19% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 65/100).
31
products
7
brands
$6.33
avg price
$3.09–$9.96
typical range
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Who owns the shelf
brands by share of the baguettes shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
19%
Vegetarian
19%
Organic
3%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
51
medVariety of offers
how differentiated the shelf is
27
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.