Bay Area · 19 grocers · Contested🌡️ heat 63 · WARM
the pita bread aisle
Bay Area's pita bread aisle is a fragmented shelf spread across many brands: 112 products from 16 brands across 19 grocers. middle east baking co. owns the most shelf · 41% of SKUs, ahead of papa pita. Store brands hold 2%. The shelf leans minimally processed · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 61/100).
112
products
16
brands
$5.70
avg price
$0.07-$0.64 /oz
typical range
More in Bread
Who owns the shelf
brands by share of the pita bread shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)3 omitted (no image)All stores combined.
Market structure
59
medBrand competition
how many brands compete
73
highVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the pita bread products in the most Bay Area grocers · widest distribution first.
Middle East Baking Co. Bread, Organic Pita
$5.199 grocers
Middle East Baking Co. Bread, Whole Wheat Organic Pita
$5.397 grocers
Middle East Baking Co. Bread, Whole Wheat Pita Pocket
$4.395 grocers
Middle East Baking Co. Bread, Pita Pocket
$4.395 grocers
Atoria's Family Bakery Traditional Pita
$4.495 grocers
Middle East Baking Co. Carb Watch Whole Wheat Pita Bread
$4.995 grocers
Papa Pita 6 GREEK WHE PITA 16.8 OZ
$4.294 grocers
Papa Pita 6 Greek Style Pita, White, 16.8 oz
$4.294 grocers
Jerusalem Bakery Whole Wheat Pita Bread
$3.793 grocers
Jerusalem Bakery Pita Bread
$3.793 grocers