Scanning the aisle…
Bay Area's focaccia bread aisle is a fragmented shelf spread across many brands: 39 products from 10 brands across 14 grocers. Store brands hold 13%. The shelf leans plant-based · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 47/100).
brands by share of the focaccia bread shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 13% · scores 0-100.
the focaccia bread products in the most Bay Area grocers · widest distribution first.







the claims products on this shelf lead with · share of SKUs carrying each.