Bay Area · 13 grocers · Locked up🌡️ heat 63 · WARM
the pumpernickel bread aisle
Bay Area's pumpernickel bread aisle is a concentrated shelf a few brands dominate: 18 products from 5 brands across 13 grocers. s. rosen's owns the most shelf · 50% of SKUs, ahead of genuine bavarian. Store brands hold 6%. The shelf leans heart health · 6% of SKUs carry that claim. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 63/100).
18
products
5
brands
$7.34
avg price
$0.36-$0.62 /oz
typical range
More in Bread
Who owns the shelf
brands by share of the pumpernickel bread shelf.
How it's positioned
Market structure
24
lowBrand competition
how many brands compete
36
medVariety of offers
how differentiated the shelf is
54
medTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the pumpernickel bread products in the most Bay Area grocers · widest distribution first.
