the whole grain bread aisle
Bay Area's whole grain bread aisle is a fragmented shelf spread across many brands: 335 products from 41 brands across 21 grocers. dave's killer bread owns the most shelf · 60% of SKUs, ahead of canyon bakehouse. Store brands hold 1%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 67/100).
More in Bread
Who owns the shelf
brands by share of the whole grain bread shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the whole grain bread products in the most Bay Area grocers · widest distribution first.
