Bay Area · 10 grocers · Niche🌡️ heat 63 · WARM
the lavash aisle
Bay Area's lavash aisle is a niche shelf with only a handful of brands: 21 products from 3 brands across 10 grocers. atoria's family bakery owns the most shelf · 90% of SKUs, ahead of damascus bakeries. The shelf leans heart health · 5% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 55/100).
21
products
3
brands
$5.31
avg price
$3.59-$7.26
typical range
More in Bread
Who owns the shelf
brands by share of the lavash shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Heart Health
5%
Minimally Processed
Market structure
15
lowBrand competition
how many brands compete
28
lowVariety of offers
how differentiated the shelf is
75
highTop-brand grip
how much a few brands dominate
55
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the lavash products in the most Bay Area grocers · widest distribution first.
Atoria's Family Bakery Whole Grain & Flax Lavash
$4.495 grocers
Atoria’s Family Bakery Traditional Lavash Bread
$4.995 grocers
Atoria's Family Bakery Traditional Lavash
$4.793 grocers
Atoria’s Family Bakery Traditional Lavash Flatbread
$3.592 grocers
Joseph's Flax, Lavash Bread
$3.991 grocer
Atoria's Family Bakery Spinach Lavash Flatbread
$4.991 grocer
Damascus Bakery Flax Roll-Ups, 16-count
$5.711 grocer
Damascus Bakeries Whole Wheat Roll-Ups, 2 oz, 12-count
$7.081 grocer