Bay Area · 12 grocers · Contested🌡️ heat 63 · WARM
the banana bread aisle
Bay Area's banana bread aisle is a fragmented shelf spread across many brands: 22 products from 10 brands across 12 grocers. nadias dessert owns the most shelf · 31% of SKUs, ahead of fgf (simple joys). Store brands hold 18%. Verdict: contested · real competition, no single winner (opportunity 62/100).
22
products
10
brands
$9.97
avg price
$0.52-$1.21 /oz
typical range
More in Bread
Who owns the shelf
brands by share of the banana bread shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
43
medBrand competition
how many brands compete
39
medVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 18% · scores 0-100.
Top products
the banana bread products in the most Bay Area grocers · widest distribution first.
FGF (Simple Joys) Banana Nut Sliced Cake
$8.293 grocers
CSM Bakery Sliced Loaf Cake, Banana Nut
$6.992 grocers
no image
The New Leaf Ba Millet and Quinoa Banana Loaf
$10.692 grocers
no image
Banana Bread Slice
$3.891 grocer
Bi-Rite Creamery Banana Pecan Bread Slice
$4.891 grocer
no image
Bernal Bakery Banana Nut Loaf Slice
$5.291 grocer
no image
Cacau Chocolate Banana Loaf
$6.491 grocer
Sun Lovin' Banana Nut Date Energy Bites
$6.491 grocer
no image
Bakehouse Bread Company Banana Bread
$8.291 grocer
Magnolia Table After School Banana Bread
$9.991 grocer