new bread
New Bread is a grocery brand specializing in a variety of baked goods, particularly focusing on cakes and bread. The brand offers a range of products including gluten-free and vegan options, such as pound cakes and muffins. New Bread emphasizes health-conscious baking by providing options like no sugar and ancient grain rolls.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
34 products in the catalog. how deep the product line is (saturating).
spans 6 categories · 13 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are New Bread (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as New Bread · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to New Bread in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every New Bread product in stock, cheapest first.
Sold at
Find New Bread online
Where to find New Bread · Bay Area
4 storefronts across 3 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no New Bread in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show New Bread· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with New Bread Gluten-Free Paleo Almond Cookie · its most-distributed SKU (1 door) in Other Cookies, the biggest opening. The closest open door is Mollie Stone's Markets · 4 rivals already on that shelf.
