Reading the shelf…
Dave's Killer Bread is an American brand known for its organic whole-grain baked goods, founded in 2005 in Milwaukie, Oregon. Now headquartered in Portland, the brand is committed to using organic, non-GMO ingredients and offers a variety of breads and snacks that are free from animal products and chemical additives.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 21 of 24 Bay Area grocers. how many stores stock the brand.
52 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 14 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Dave's Killer Bread (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Dave's Killer Bread · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Dave's Killer Bread in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Dave's Killer Bread product in stock, cheapest first.








































Bay Area grocers where neither the digital catalog nor our shelf photos show Dave's Killer Bread· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Dave's Killer Bread 21 Whole Grains and Seeds Organic Bread · its most-distributed SKU (19 doors) in Whole Grain Bread, the biggest opening. The closest open door is Safeway.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 29% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
50 storefronts across 21 grocers carry it · tap a pin to open the store.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Dave's Killer Breadthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Cinnamon Raisin Bread, Dinner Rolls, English Muffins · +7 more
open here: Dinner Rolls, English Muffins, Hamburger Buns · +5 more
open here: Bagels, Dinner Rolls, English Muffins · +5 more
open here: English Muffins, Hamburger Buns, Other Buns and Rolls · +5 more
open here: English Muffins, Hamburger Buns, Other Buns and Rolls · +5 more
open here: Cinnamon Raisin Bread, English Muffins, Hamburger Buns · +5 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Dave's Killer Bread sells it elsewhere but has no SKU here.