the cheese aisle
Bay Area's cheese aisle is a fragmented shelf spread across many brands: 4,367 products from 358 brands across 24 grocers. tillamook owns the most shelf · 12% of SKUs, ahead of organic valley®. Store brands hold 6%. The shelf leans vegetarian · 7% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 54/100).
Zoom in
this aisle breaks into 57 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the cheese shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 6% · scores 0-100.
Top products
the cheese products in the most Bay Area grocers · widest distribution first.
