the cheese dips and spreads aisle
Bay Area's cheese dips and spreads aisle is a fragmented shelf spread across many brands: 169 products from 32 brands across 20 grocers. the laughing cow owns the most shelf · 25% of SKUs, ahead of boursin. Store brands hold 1%. The shelf leans vegetarian · 6% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 66/100).
More in Cheese
Who owns the shelf
brands by share of the cheese dips and spreads shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the cheese dips and spreads products in the most Bay Area grocers · widest distribution first.
