Scanning the aisle…
Bay Area's dubliner aisle is a niche shelf with only a handful of brands: 20 products from 1 brands across 13 grocers. The shelf leans gluten-free · 10% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 49/100).
brands by share of the dubliner shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the dubliner products in the most Bay Area grocers · widest distribution first.