Bay Area · 22 grocers · Fragmented❄️ heat 28 · COOL
the cream cheese aisle
Bay Area's cream cheese aisle is a fragmented shelf spread across many brands: 323 products from 31 brands across 22 grocers. philadelphia owns the most shelf · 69% of SKUs, ahead of tofutti. Store brands hold 2%. The shelf leans vegetarian · 8% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 62/100).
323
products
31
brands
$6.95
avg price
$0.59-$1.23 /oz
typical range
More in Cheese
Who owns the shelf
brands by share of the cream cheese shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)2 omitted (no image)All stores combined.
Market structure
82
highBrand competition
how many brands compete
80
highVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the cream cheese products in the most Bay Area grocers · widest distribution first.
Philadelphia Original Cream Cheese Spread
$2.9913 grocers
Philadelphia Original Whipped Cream Cheese Spread
$4.5913 grocers
Clover Sonoma Organic Cream Cheese Spread
$4.1911 grocers
Philadelphia Original Cream Cheese Spread
$4.5911 grocers
Tofutti Cream Cheese, Dairy Free
$4.7911 grocers
Green Valley Lactose Free Organic Cream Cheese
$4.7911 grocers
Kite Hill Dairy Free Cream Cheese, Plain
$6.9911 grocers
Clover Sonoma Cream Cheese
$4.499 grocers
good culture Pasture Raised Plain Cream Cheese
$4.799 grocers
Nancy's Cream Cheese, Probiotic
$4.799 grocers
