Bay Area · 22 grocers · Fragmented❄️ heat 28 · COOL
the cheese blend aisle
Bay Area's cheese blend aisle is a fragmented shelf spread across many brands: 199 products from 28 brands across 22 grocers. gold rush creamery owns the most shelf · 43% of SKUs, ahead of swiss castle. Store brands hold 21%. The shelf leans vegetarian · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 54/100).
199
products
28
brands
$6.69
avg price
$0.41-$1.45 /oz
typical range
More in Cheese
Who owns the shelf
brands by share of the cheese blend shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
79
highBrand competition
how many brands compete
86
highVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
54
medLaunch whitespace
room for a new brand
store-brand share: 21% · scores 0-100.
Top products
the cheese blend products in the most Bay Area grocers · widest distribution first.
Tillamook Mexican 4 Cheese Farmstyle Shreds, 8 oz
$4.9912 grocers
Organic Valley® 3 Cheese Organic Finely Shredded Mexican Cheese Blend
$6.6911 grocers
Organic Valley® 3 Cheese Organic Thick Cut Shredded Italian Cheese Blend
$6.797 grocers
Sargento Off The Block 4 Cheese Mexican Fine Cut Shredded Cheese
$3.466 grocers
Marin Cheese Co. Shredded Mexican Cheese
$3.794 grocers
no image
Clover Sonoma Shredded Cheese
$5.494 grocers
Organic Valley® 3 Cheese Organic Thick Cut Shredded Mexican Cheese Blend
$6.294 grocers
Marin Cheese Company Parmesan and Romano Blend
$4.493 grocers
ARTISOLA Organic Non-GMO Cheese Tortellini
$8.893 grocers
Tillamook Colby Jack Cheese Block, 32oz
$18.693 grocers