aisle
all markets›Cheese›Cheese Blend
San Francisco · 4 grocers · Leader-led

the cheese blend aisle

San Francisco's cheese blend aisle is a competitive shelf with clear leaders: 17 products from 7 brands across 4 grocers. tillamook owns the most shelf — 47% of SKUs, ahead of gus's. Store brands hold 12%. The shelf leans vegetarian — 47% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 61/100).

17
products
7
brands
$7.25
avg price
$4.69–$10.92
typical range

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Other Cheese · 93Goat Cheese · 57Cheddar · 52Mozzarella · 27Cream Cheese · 27Brie · 24Parmesan · 18Gouda · 17Cheese · 17Feta · 15Blue Cheese · 15Cheese Dips and Spreads · 10Pepperjack Cheese · 9Swiss Cheese · 8Pecorino Romano · 8Ricotta · 8Manchego · 7Gruyère · 6Queso Fresco · 5Camembert · 5Monterey Jack · 5Havarti · 4String and Stick Cheese · 4Burrata · 4American · 4Provolone · 4Fromage Blanc · 3Fontina · 3Herbed Cheese · 3Mascarpone · 3Taleggio · 3Muenster · 3Oaxaca Cheese · 3Dubliner · 2Comté · 2Paneer · 2Halloumi · 2Asiago · 2Roquefort · 2Stilton · 2Edam · 1Emmentaler · 1Fromage Frais · 1Appenzeller · 1Gorgonzola · 1Cheese Sauces · 1Cheese Curds · 1Jarlsberg · 1

Who owns the shelf

brands by share of the cheese blend shelf.

tillamook
47% of shelf8 SKUs
gus'sPL
12% of shelf2 SKUs
llucerne
12% of shelf2 SKUs
artisola
12% of shelf2 SKUs
marin french cheese co.
6% of shelf1 SKU
organic valley®
6% of shelf1 SKU
rumiano cheese company
6% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
47%
Organic
12%
Seed-Oil-Free
12%
Low sugar
12%
Gluten-Free
12%
Weight Management
6%
Keto
6%
Low-Carb
6%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

32
low
Brand competition
how many brands compete
69
high
Variety of offers
how differentiated the shelf is
27
low
Top-brand grip
how much a few brands dominate
61
med
Launch whitespace
room for a new brand

store-brand share: 12% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →