Bay Area · 20 grocers · Leader-led❄️ heat 28 · COOL
the brie aisle
Bay Area's brie aisle is a competitive shelf with clear leaders: 181 products from 23 brands across 20 grocers. marin french cheese co. owns the most shelf · 69% of SKUs, ahead of rebel cheese. Store brands hold 1%. The shelf leans vegetarian · 10% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 75/100).
181
products
23
brands
$11.58
avg price
$1.25-$3.63 /oz
typical range
More in Cheese
Who owns the shelf
brands by share of the brie shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)2 omitted (no image)All stores combined.
Market structure
72
highBrand competition
how many brands compete
74
highVariety of offers
how differentiated the shelf is
31
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the brie products in the most Bay Area grocers · widest distribution first.
Marin French Cheese Co. Petite Breakfast Fresh Brie
$6.1916 grocers
Marin French Cheese Co. Triple Crème Brie
$10.9914 grocers
Marin French Cheese Co. Petite Truffle Triple Crème Brie
$6.9913 grocers
Marin French Cheese Co. Petite Crème
$6.699 grocers
Marin French Cheese Co. Petite Suprême Extra Crème Brie
$7.697 grocers
Point Reyes Farmstead Cheese Company Truffle Brie Cheese
$7.797 grocers
Marin French Cheese Co. Traditional Brie
$9.997 grocers
Montchevre Milk Cheese, Triple Creme Goat Brie
$10.696 grocers
Nicasio Valley Cheese, Organic, Locarno
$11.796 grocers
Rebel Cheese Brie Cheese
$19.995 grocers
