the burrata aisle

San Francisco's burrata aisle is a niche shelf with only a handful of brands: 8 products from 3 brands across 3 grocers. di stefano owns the most shelf — 50% of SKUs, ahead of belfiore cheese. The shelf leans vegetarian — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 56/100).