Reading the shelf…
Cypress Grove is a renowned American cheese producer based in Arcata, California, specializing in artisan goat cheeses. Founded in 1983, the brand is celebrated for its award-winning cheeses, including the iconic Humboldt Fog® and Truffle Tremor, while emphasizing sustainable practices and animal welfare.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 16 of 24 Bay Area grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Cypress Grove (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Cypress Grove · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Cypress Grove in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Cypress Grove lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Bay Area grocers where neither the digital catalog nor our shelf photos show Cypress Grove· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Cypress Grove Purple Haze · its most-distributed SKU (12 doors) in Goat Cheese, the biggest opening. The closest open door is Bi-Rite Market · 2 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 79% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
39 storefronts across 16 grocers carry it · tap a pin to open the store.
already on that shelf: vermont creamery, laura chenel
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Cypress Grovethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Cheddar, Other Cheese
open here: Cheddar, Other Cheese
open here: Cheddar, Other Cheese
open here: Cheddar, Other Cheese
open here: Cheddar, Other Cheese
open here: Cheddar, Other Cheese
open = the store meaningfully carries that category (real depth, not a token SKU) and Cypress Grove sells it elsewhere but has no SKU here.