Scanning the aisle…
Bay Area's gruyère aisle is a fragmented shelf spread across many brands: 28 products from 6 brands across 14 grocers. rebel cheese owns the most shelf · 37% of SKUs, ahead of emmi. The shelf leans vegetarian · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 68/100).
brands by share of the gruyère shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the gruyère products in the most Bay Area grocers · widest distribution first.








