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San Francisco · 2 grocers · Niche

the herbed cheese aisle

San Francisco's herbed cheese aisle is a niche shelf with only a handful of brands: 3 products from 3 brands across 2 grocers. cowgirl creamery owns the most shelf — 33% of SKUs, ahead of sartori. The shelf leans vegetarian — 67% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 72/100).

3
products
3
brands
$22.49
avg price
$9.99–$35.29
typical range

More in Cheese

Who owns the shelf

brands by share of the herbed cheese shelf.

cowgirl creamery
33% of shelf1 SKU
ssartori
33% of shelf1 SKU
wwooly wooly
33% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
67%

Market structure

15
low
Brand competition
how many brands compete
39
med
Variety of offers
how differentiated the shelf is
33
low
Top-brand grip
how much a few brands dominate
72
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →