Scanning the aisle…
Bay Area's monterey jack aisle is a fragmented shelf spread across many brands: 91 products from 21 brands across 19 grocers. Store brands hold 12%. The shelf leans vegetarian · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 60/100).
brands by share of the monterey jack shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 12% · scores 0-100.
the monterey jack products in the most Bay Area grocers · widest distribution first.









