San Francisco · 2 grocers · Niche
the asiago aisle
San Francisco's asiago aisle is a niche shelf with only a handful of brands: 3 products from 2 brands across 2 grocers. bertagni 1882 spa owns the most shelf — 67% of SKUs, ahead of belgioioso. The shelf leans vegetarian — 67% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 63/100).
3
products
2
brands
$8.46
avg price
$7.79–$8.79
typical range
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Who owns the shelf
brands by share of the asiago shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegetarian
67%
Market structure
11
lowBrand competition
how many brands compete
20
lowVariety of offers
how differentiated the shelf is
56
medTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.