Bay Area · 12 grocers · Niche❄️ heat 28 · COOL
the cotija aisle
Bay Area's cotija aisle is a niche shelf with only a handful of brands: 16 products from 4 brands across 12 grocers. el mexicano owns the most shelf · 58% of SKUs, ahead of talavera. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 78/100).
16
products
4
brands
$8.40
avg price
$0.70-$1.73 /oz
typical range
More in Cheese
Who owns the shelf
brands by share of the cotija shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
20
lowBrand competition
how many brands compete
24
lowVariety of offers
how differentiated the shelf is
31
lowTop-brand grip
how much a few brands dominate
78
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the cotija products in the most Bay Area grocers · widest distribution first.
