the candy aisle
Bay Area's candy aisle is a fragmented shelf spread across many brands: 7,282 products from 761 brands across 24 grocers. chocolove owns the most shelf · 9% of SKUs, ahead of hu. Store brands hold 2%. The shelf leans gluten-free · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 51/100).
Zoom in
this aisle breaks into 17 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the candy shelf.
How this category segments
the ways the candy shelf actually divides · the dimensions that separate what's on it (★ = the primary cut).
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = format (this shelf's main segmentation). top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the candy products in the most Bay Area grocers · widest distribution first.
