Bay Area · 23 grocers · Fragmented🌡️ heat 58 · WARM
the gummy candies aisle
Bay Area's gummy candies aisle is a fragmented shelf spread across many brands: 571 products from 110 brands across 23 grocers. haribo owns the most shelf · 23% of SKUs, ahead of nerds. Store brands hold 8%. The shelf leans gluten-free · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 48/100).
571
products
110
brands
$6.02
avg price
$0.29-$3.44 /oz
typical range
More in Candy
Who owns the shelf
brands by share of the gummy candies shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)7 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
100
highBrand competition
how many brands compete
97
highVariety of offers
how differentiated the shelf is
4
lowTop-brand grip
how much a few brands dominate
48
medLaunch whitespace
room for a new brand
store-brand share: 8% · scores 0-100.
Top products
the gummy candies products in the most Bay Area grocers · widest distribution first.
HARIBO Gummi Candy, Share Size
$1.998 grocers
SmartSweets Sweet Fish, gummy candy
$2.797 grocers
HARIBO Gummi Candy, Berries, Share Size
$2.196 grocers
Smartsweets Tropical Sours Gummy Candy - Lime Twist, Tropical Punch, and Pineapple Orange
$3.696 grocers
Vegobears Venice Beach: Sour Lemon, Apple, & Pineapple
$5.296 grocers
Vegobears Santa Monica: Banana, Pineapple + Strawberry
$5.296 grocers
SWEDISH FISH Soft & Chewy Candy
$2.885 grocers
GUS'S Gummy Bears
$5.495 grocers
SWEDISH FISH Soft & Chewy Gummy Candy 3.1 oz
$1.194 grocers
HARIBO Twin Snakes Gummi Candy, Share Size
$2.194 grocers
