lily's
Lily's is a brand specializing in no-sugar-added sweets, offering a range of products including baking chocolate, chocolate style bars, peanut butter cups, and gummies. The brand focuses on providing delicious treats that cater to various dietary needs, such as gluten-free and fair trade certified options. Lily's products are crafted with thoughtful ingredients, making them suitable for those seeking healthier alternatives to traditional sweets.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
28 products in the catalog. how deep the product line is (saturating).
spans 5 categories · 6 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Lily's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Lily's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Lily's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Lily's product in stock, cheapest first.
Sold at
Find Lily's online
Where to find Lily's · Bay Area
Opportunities
New doors · no Lily's in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Lily's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with LILY'S Almond Dark Chocolate Style No Sugar Added, Sweets Bar, 3 oz · its most-distributed SKU (6 doors) in Chocolate Candies, the biggest opening. The closest open door is Bi-Rite Market · 4 rivals already on that shelf.
