Bay Area · 21 grocers · Fragmented🌡️ heat 58 · WARM
the chewy candy aisle
Bay Area's chewy candy aisle is a fragmented shelf spread across many brands: 220 products from 54 brands across 21 grocers. starburst owns the most shelf · 14% of SKUs, ahead of skittles. The shelf leans organic · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 49/100).
220
products
54
brands
$5.44
avg price
$0.32-$2.34 /oz
typical range
More in Candy
Who owns the shelf
brands by share of the chewy candy shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)10 omitted (no oz size)2 omitted (no image)All stores combined.
Market structure
95
highBrand competition
how many brands compete
98
highVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
49
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the chewy candy products in the most Bay Area grocers · widest distribution first.
Skittles Original Chewy Candy Full Size
$1.9310 grocers
STARBURST Original Fruit Chews Chewy Candy Full Size
$1.939 grocers
Mentos Mint, Chewy, Fruit
$1.797 grocers
Brach's Classic Candy Corn
$2.896 grocers
YumEarth Organic Giggles, Chewy Candy Bites
$4.996 grocers
HOT TAMALES® Fierce Cinnamon Chewy Candies
$1.735 grocers
MIKE AND IKE® Original Fruits Box
$1.995 grocers
YumEarth Organic Fruit Chews
$4.995 grocers
David Neumann Orthodox Chews Salt Water Taffy Assorted Gourmet Flavors
$7.795 grocers
Hi-Chew Fruit Chews, Strawberry
$1.793 grocers
