Bay Area · 22 grocers · Fragmented🌡️ heat 58 · WARM
the mints aisle
Bay Area's mints aisle is a fragmented shelf spread across many brands: 182 products from 36 brands across 22 grocers. vermints owns the most shelf · 21% of SKUs, ahead of altoids. The shelf leans plant-based · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 53/100).
182
products
36
brands
$4.47
avg price
$0.13-$3.97 /oz
typical range
More in Candy
Who owns the shelf
brands by share of the mints shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)11 omitted (no oz size)7 omitted (no image)All stores combined.
Market structure
86
highBrand competition
how many brands compete
90
highVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
53
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the mints products in the most Bay Area grocers · widest distribution first.
VerMints Mints, Organic, Peppermint
$2.888 grocers
VerMints Mints, Organic, Wintergreen
$2.887 grocers
Altoids Classic Peppermint Breath Mints Hard Candy Tin
$2.997 grocers
Mentos Mint Chewy Mint Candy Roll
$1.796 grocers
Simply Peppermint Mints
$2.506 grocers
Tic Tac Orange, On-the-Go Pocket-Sized Mints, 100 pieces, 1.7 oz Single Pack
$2.996 grocers
VerMints Mints, Organic, Gingermint
$3.396 grocers
Junior Mints Creamy Mints, in Pure Chocolate
$2.195 grocers
Tic Tac Freshmints, On-the-Go Breath Mints, Pocket-Sized Mints, 100 pieces, 1.7 oz Single Pack
$2.995 grocers
VerMints Mints, Organic, Cinnamon
$2.884 grocers
