Bay Area · 18 grocers · Fragmented🌡️ heat 58 · WARM
the hard candies aisle
Bay Area's hard candies aisle is a fragmented shelf spread across many brands: 144 products from 49 brands across 18 grocers. hermann the german owns the most shelf · 19% of SKUs, ahead of torie & howard. Store brands hold 3%. The shelf leans gluten-free · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 63/100).
144
products
49
brands
$5.78
avg price
$0.62-$4.80 /oz
typical range
More in Candy
Who owns the shelf
brands by share of the hard candies shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)6 omitted (no oz size)8 omitted (no image)All stores combined.
Market structure
93
highBrand competition
how many brands compete
53
medVariety of offers
how differentiated the shelf is
5
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the hard candies products in the most Bay Area grocers · widest distribution first.
Life Savers Flavors Hard Candy Roll
$1.395 grocers
World Market Halloween Pez Dispensers Set Of 4
$2.993 grocers
Brach's Mellowcreme Candy, Autumn Mix
$2.993 grocers
Bali's Best Espresso Candy
$3.593 grocers
Torie & Howard Organic Hard Candy Blood Orange & Honey
$3.993 grocers
no image
Traditional German Hard Candy
$6.793 grocers
Life Savers Butter Rum Hard Candy Roll
$1.392 grocers
Bit-O-Honey Almond and Honey Chewy Taffy Candy
$1.992 grocers
SweeTARTS Cherry, Grape, Lemon, Lime, and Orange Candy
$1.992 grocers
Claeys Candy Hard Candies, Old Fashioned, Lemon Drops
$2.892 grocers