Bay Area · 20 grocers · Leader-led🌡️ heat 58 · WARM
the marshmallows aisle
Bay Area's marshmallows aisle is a competitive shelf with clear leaders: 66 products from 8 brands across 20 grocers. jet-puffed owns the most shelf · 44% of SKUs, ahead of dandies. The shelf leans nut-free · 3% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 73/100).
66
products
8
brands
$5.21
avg price
$0.26-$1.09 /oz
typical range
More in Candy
Who owns the shelf
brands by share of the marshmallows shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
36
medBrand competition
how many brands compete
55
medVariety of offers
how differentiated the shelf is
34
medTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the marshmallows products in the most Bay Area grocers · widest distribution first.
Dandies Marshmallows, Vegan, Vanilla Flavored, Mini
$5.2912 grocers
Jet-Puffed Mini Marshmallows
$2.999 grocers
Jet-Puffed Marshmallow Creme
$2.597 grocers
Dandies Marshmallow Cream, Vegan
$6.694 grocers
Jet-Puffed Marshmallows
$2.693 grocers
PEEPS Marshmallow Pumpkins
$1.392 grocers
no image
Barú Dark Chocolate & Fleur De Sel Caramel Wrapped Marshmallow
$2.191 grocer
PEEPS Marshmallow Ghosts
$2.311 grocer
PEEPS Skulls Marshmallow
$2.311 grocer
Jet-Puffed S'more Vanilla Marshmallows
$2.991 grocer
