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San Francisco · 3 grocers · Niche

the marshmallows aisle

San Francisco's marshmallows aisle is a niche shelf with only a handful of brands: 9 products from 2 brands across 3 grocers. dandies owns the most shelf — 78% of SKUs, ahead of jet-puffed. The shelf leans nut-free — 22% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 55/100).

9
products
2
brands
$6.01
avg price
$4.61–$6.59
typical range

More in Candy

Who owns the shelf

brands by share of the marshmallows shelf.

ddandies
78% of shelf7 SKUs
jjet-puffed
22% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Nut-Free
22%
Plant-Based
22%
Vegan
22%
Gluten-Free
11%
Heart Health
11%
Peanut-Free
11%

Market structure

11
low
Brand competition
how many brands compete
32
low
Variety of offers
how differentiated the shelf is
65
med
Top-brand grip
how much a few brands dominate
55
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →